| print | editorial | photo retouching
| illustration | i.d. | logo | branding | web | social media |
online marketing + e-mail blasts | template designs | ebooks | art
direction | project management
Wil de Boer designs, a boutique style design source that has been
serving clients in Washington DC, Los Angeles and the S.F. Bay Area
for 9 years. My design philosophy and model is to develop and
provide timely, concise, boutique-style graphics and collateral by
developing a strong understanding of each project’s parameters. My
emphasis is on concepts and ideas, not just ads and graphics. My
strategy is to combine standards and practices in design and
utilize various media in a way that reshapes and fully represents
each of my projects.
Logo design requires a strong graphic that holds up in symbolic
relevance, existing trends and memorability. A classic and clean
well designed mark will always go a very long way. With trends
developing in new media the established conventions that are
followed while designing a logo are now being redefined and tested.
What it boils down to is what mark most successfully represents
your company. An on-line retailer/ business is going to need a
different logo than a non-profit.
